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Lidskoe Pivo export up 2.3 times in 2009

The Lida-based brewery exported 233,000 decaliters in 2009, 2.3 times up from the previous year, BelTA learnt from the company.

Last year the beer sales to the Baltic states considerably grown and accounted for 29.2% of the total. “The sales increased without extra injections in the advertising. We avoided additional expenditure on the marketing to minimize the cost of the product and preserve its competitiveness in price,” Director General Audrius Miksys said.

Last year the brewery was able to increase the export of other beverages as well. The company’s international quality management certificate ISO 22000:2005 contributed to the further advancement of soft and low-alcohol drinks, beer, kvass and potable water to the foreign markets.

In 2009 the kvass export grew 76.5% from 2008. The product is delivered to seven neighboring markets including Latvia, Estonia and Germany. The export of soft drinks soared 2.7 times (to Russia, Germany and Latvia).

The Lidskoe Pivo production was stable despite a slowdown on the Belarus’ beer market last year. The company produced 4.704 million deciliters of beer, 9% up from 2008. Olvi plc of Finland acquires an 87.5% stake in the Lidskoe Pivo brewery.

Additional reserves for the company’s growth are seen in the Local Premium segment. With the new Lidskoe PREMIUM launched in November 2009, the company has already increased its share in the Local Premium segment by 8%.

Lida brewery plant was built in 1876. In 2000 it was transformed into an open joint stock company (OAO). The company makes beer, kvass, juice drinks, soft drinks and low-alcohol drinks, potable water. Olvi plc acquired a controlling stake in Lidskoe Pivo last year.